Marketing Director
Location: Remote U.S. Citizens located in the U.S.
Job Type: Full Time
Reports To: Founders
Job Overview
We are seeking a Marketing Director to lead GiveSendGo’s marketing strategy with a clear focus on growing successful campaigns, strengthening long-term brand trust, and advancing our mission. This role is responsible not only for user acquisition, but for campaign creator growth, activation, and success — from first campaign creation through meaningful engagement and long-term platform loyalty. The Marketing Director will work closely with the founders and cross-functional teams to ensure marketing efforts align with platform capabilities, user experience, compliance requirements, and organizational values.
Responsibilities
- Marketing Strategy & Growth -
- Develop and execute a comprehensive marketing strategy aligned with company goals and our core economic driver: campaigns that receive at least one donation.
- Define and cultivate target audiences, positioning GiveSendGo distinctly within the crowdfunding landscape.
- Ensure consistent, values-aligned messaging that encourages campaign creation, sharing, and long-term engagement.
- Campaign Creator Growth & Activation -
- Own the end-to-end growth and activation of Campaign Owners, including campaign creation, onboarding journeys, education, messaging, and success enablement.
- Partner with internal teams to improve activation milestones such as first share, first donation, and early campaign momentum.
- Continuously improve campaign success rates through insights, experimentation, and iteration.
- Brand Management -
- Oversee the management and protection of the GiveSendGo brand across all channels.
- Ensure consistency in voice, tone, values, and visual standards across marketing assets, communications, events, and partnerships.
- Balance growth initiatives with long-term brand trust and reputation.
- Digital Marketing -
- Lead digital marketing efforts including SEO, SEM, social media, email, and content marketing.
- Maintain a strong, consistent online presence that drives meaningful engagement and qualified campaign creation rather than vanity traffic.
- Data-Driven Insights & Measurement
- Utilize data, analytics, and KPIs to understand user behavior, campaign performance, and market trends.
- Translate insights into actionable strategies that improve campaign activation, retention, and overall platform health.
- Report regularly on performance, learnings, and strategic adjustments to founders and leadership
- Cross-Functional Collaboration -
- Partner closely with Product, Development, Customer Support, Compliance, and Data teams.
- Ensure marketing strategies are aligned with platform capabilities, user experience, and regulatory considerations.
- Use marketing insights to inform product priorities and platform improvements.
- Public Relations, Crisis & Reputation Management -
- Lead public relations and media engagement efforts.
- Own crisis communication and reputation management strategies, ensuring calm, thoughtful, and values-aligned responses during periods of public scrutiny or controversy.
- Team Leadership -
- Build and lead a high-performing marketing team grounded in collaboration, accountability, and professional growth.
- Foster a culture that values learning, experimentation, and mission alignment.
- Participate in leadership development and contribute as a senior leader within the organization.
- Budget & Operational Management -
- Create, manage, and report on the marketing budget.
- Ensure cost-effective campaigns, scalable systems, and sustainable ROI.
- Build processes, documentation, and workflows that support long-term growth.
- Strategic Partnerships, Alliances & Influencers -
- Identify and cultivate strategic partnerships, alliances, and influencers that expand platform reach and campaign success.
- Coordinate and execute event participation, sponsorships, and conferences as appropriate.
- Compliance & Ethics -
- Ensure all marketing practices adhere to ethical, legal, and regulatory standards, particularly within crowdfunding and financial contexts.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- Proven experience in senior marketing leadership roles.
- Deep knowledge of digital marketing and growth strategies.
- Strong analytical and problem-solving skills.
- Experience leading teams, budgets, and cross-functional initiatives.
- Excellent communication and interpersonal skills.
- Passion for mission-driven work and social impact.
- Ability to collaborate effectively in a founder-led organization, balancing autonomy with alignment.
Personal & Character Attributes
- Strategic thinker with the ability to translate mission and values into clear, effective marketing direction.
- Grounded decision-maker who balances growth objectives with brand trust, ethical responsibility, and long-term impact.
- Data-informed leader who values measurement, learning, and disciplined execution over vanity metrics.
- Adaptable and steady under pressure, able to lead through ambiguity, change, and public scrutiny.
- Collaborative leader who builds trust across teams, develops people, and partners effectively in a founder-led organization.
- The Marketing Director is expected to consistently demonstrate GiveSendGo’s Core Values through both leadership and execution:
- Selfless – Acts with a servant-hearted approach to support team effectiveness, platform integrity, and mission alignment.
- Honest – Demonstrates unwavering commitment to truth, transparency, and ethical communication.
- Innovative – Contributes to improving marketing tools, systems, and processes in support of sustainable growth.
- Nimble – Adapts to shifting platform needs, public sentiment, and operational realities with sound judgment
- Excellent – Delivers high-quality work, takes ownership of outcomes, and pursues ongoing improvement.
Perks of Working With Us
- Direct impact on brand growth, platform adoption, and public visibility.
- Opportunity to shape marketing strategy for a global platform operating in over 80 countries.
- Close collaboration with founders and senior leadership on high-impact initiatives.
- Ability to influence cross-functional priorities and platform direction through data and insight.
- Leadership role with autonomy, ownership, and accountability.
- Opportunity to build, mentor, and develop a high-performing marketing team.
- Exposure to a wide range of marketing channels, audiences, and real-world events.
Salary & Benefits
- Annual salary of $90,000, with potential performance bonuses tied to company profitability.
- Fully remote, full-time position
- Paid time off and holiday pay
- Professional development support
- Health care stipend
How to Apply
Send your resume and cover letter to jobs@givesendgo.com with the subject line: Marketing Director – [Your Name]. Also, let us know how you heard about the position!
